News
Palette PRO /
It’s More Than Just Posting
by Kaitlin Flor
Hi, I’m Kaitlin and I started a social media marketing business 4 years ago so that I could help female business owners and entrepreneurs grow their businesses and make a bigger impact in their communities. With the right combination of strategy, creativity and connection, you can build a unique social media community that buys from you, recommends you, wants to collaborate with you and more!
If there’s one thing about social media marketing that I want every business owner and entrepreneur to know, it’s that if you haven’t been using it to expand your business and make a greater impact, you’re leaving a lot out on the table. The truth is, many people dabble in social media marketing until they get overwhelmed with how much time it takes or they are not sure how to measure success or they don’t stick with it long enough to see any kind of results. There is so much untapped potential in using social media to share your message with the world. You may just need the right support and strategy to get there!
Organic social media is a marathon not a sprint. Social media is unlike any other marketing channel because it gives your business the opportunity to build authentic relationships with those following your business on social media. Many other marketing channels are formal and one-way communication messages that can get lost in a sea of other information. Social media marketing is an opportunity to meet your customer or client in their world, connect with them and offer to help with your services or solution.
When you are following a strategy and have the resources and support that you need to create content that connects with potential clients, your brand really starts to shine. Now, the hurdle is getting comfortable with being seen. When you play it safe and are afraid to show up as yourself on social media, your message blends in with everything else. Being seen on social media means sharing your unique thoughts, ideas and opinions without overthinking. It also means physically showing up in front of the camera to talk about your services and what you do best. I love coaching clients to show up for their business on social media and minimize the overthinking that can stall momentum.
When you work with a social media marketer, who takes the lead in planning content, creating content and posting, you allow your business the capacity to grow to the next level. You’re no longer second-guessing yourself on what to say or how to say it and instead handing over the reins so that you can focus on what you’re good at – running your business.
After joining Palette a few years ago, it became obvious that I wanted to specifically work with female business owners and entrepreneurs but it wasn’t until I came across this quote by Belinda Gates that I realized why. She said, “When we invest in women and girls, we are investing in the people who invest in everyone else.” As a member of Palette, I’m surrounded by women who are smart, ambitious, kind and who give back to the people around them in many ways like sharing resources, time, talents, skills and energy. I’ve thrived in this community and have been able to build momentum in my own business with the support and encouragement of the Palette community.
Don’t give up on social media marketing for your business because you are feeling burned out or stuck – invest in the right help! You’ll be so thankful that you did.