Our SHERO: Lauren Groff – Palette
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Our SHERO: Lauren Groff

Introducing our PALETTE SHEROES

We have a little something at Palette we call a SHERO, which is a member or other community partner who is able to help out with the financial side of membership. If you’re reading this, you’re in exactly the right place to meet an amazing individual who is committed to helping others to learn and grow. We’re so pleased to introduce you to Lauren Groff!


What is your business’s mission?
To empower small businesses, making them better faster stronger and less at risk, through a proven proactive process and executive level business-technology consulting.


Why did you decide to become a Palette SHERO?
We love the community! And Catherine and Marcella are amazing!


Why is giving back important to you?
I have been given so much. So many have done the same to help us get to where we are and are headed.


What’s the best advice you’ve ever gotten?
I’ve received lots of situational advice based on where I/we was/were at, at the time. But one piece of advice early on, which I didn’t have the answer to at the time – a business hero told me he didn’t see the passion or the drive. Took me a while to get over just wanting to create a job for myself early on. Eventually I came to see the power of what we can do for others and our community by being all we can be! That drove the passion, especially for the team we built and how rewarding it has been seeing them succeed.


Anything else that you’d like to share?
Get and apply the help you receive. When I followed through with that, eventually I became stuck. I underestimated the power of what I was doing in my personal life to get better (like therapy and such) and how that would impact me and eventually help me get unstuck in success and business. Be ready for help to come in surprising ways.