Seriously Catherine – Brand Building, Motherhood, and Breaking Barriers with Amanda Goetz | Episode 7 – Palette
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Seriously Catherine – Brand Building, Motherhood, and Breaking Barriers with Amanda Goetz | Episode 7

In this empowering episode of Seriously Catherine, join the insightful conversation as Catherine sits down with the remarkable Amanda Goetz. Together, they dive into the world of brand building, entrepreneurship, and the unique challenges faced by a single working mom. Amanda shares her inspiring journey of navigating male-dominated industries, collaborating with women to build businesses, and imparting valuable lessons from her experiences. Tune in for a candid and motivating discussion on resilience, success, and the power of forging your path in the business world.

Catherine and Amanda also share their supported opinions about how social media can be a very fake environment, doing a disservice to women who think they’re struggling but really aren’t. Listen, learn, and feel seen.

Sign up for Amanda’s ‘Life’s a Game’ Newsletter HERE!

Follow Amanda on Instagram HERE.

Don’t forget to check out Saratoga Living’s After Hours for what’s new and happening in Saratoga!

Special Thanks to the Adelphi Hotel for being our Launch Partners!

⇩ Find Catherine ⇩

Instagram: https://www.instagram.com/catherinehover/

Palette Co-Work Community: https://www.instagram.com/thepalettecommunity/

Paint and Sip: https://www.instagram.com/saratogapaintandsip/

 

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*This Transcript is Autogenerated*

Amanda Goetz 0:00
For me, one of the things that I found that has been very interesting is the types of people that want to just be with you when you don’t have your kids versus are open to being with you when you do have your kids. And that’s been an interesting, you know, to just like, feeling out what my different friend groups are and who’s in it to see all of me versus just a part of me. That’s kid free

Catherine Hover 0:35
Welcome to seriously Catherine a podcast about taking your business seriously, but not yourself. On this episode of seriously, Catherine, I have Amanda goats. Amanda is a two time founder, three time cmo Brand Builder and content creator on personal and professional growth inspiring over 110,000 people every week through her social insights and weekly newsletter lives the game. Let’s jump in. This is my heartache for this week. And it’s all revolving around Black Friday, Cyber Monday, Small Business Saturday, Giving Tuesday. It’s just over load on top of an already overloaded person. So if you send me an email on Thanksgiving Day, which you shouldn’t have, that’s just I mean, even if I know like sometimes people are like, Oh, Happy Thanksgiving, like that’s still something in my inbox and I’m trying to consume or trying to absorb, it’s just too much. So if you send me an email between, let’s say, Wednesday before Thanksgiving, should Giving Tuesday, I’m like sitting the whole time out. I’m just out entirely. And so then I feel kind of like crappy because I’m behind but I’m just here’s my PSA. Like I’m, I’m not responding until well after all that’s over with. And then the other part of it is, is you’re overwhelmed from all the emails. And then you feel like crap, because you’re like missing out like did I miss out on a deal that I was supposed to have capitalized on? And it’s just it’s frustrating, right? I was traveling this whole time yesterday, I flew back with the girls and Mark and that in itself is overwhelming. And I’m like looking at my email. I’m like, oh my god, I’m on a plane and I’m thinking I need to book another flight because it’s 30% off and Cyber Monday and like, never gonna get a deal like this again. But then I like come to my senses. And it’s like I get I get these emails probably on a weekly basis from Southwest about discounts here and there. You know, so it’s like you’re not missing out. Just give it a beat. Give yourself a detox from all the sales emails. Luckily for us, in the downtown Saratoga Region, we have Victorian treat walk on Thursday which is a great opportunity to do a lot of window shopping, see all the things see all the prettiness all the deals that are happening inside the stores. I’m all about like shopping local, right so on Thursdays the window shopping day, and then we’ll get after it on Friday and next week and the week after that. All the things will still be there for you to acquire and get all the people that you need to get stuff for. That’s my heartache. Okay, so if you know me you know that I love what I do. And I’m a workaholic. So if I ever have a chance to get away, I can’t go too far away without my kids and without being so far away from works the Delphi is my go to what’s really great about the Delphi is that it has everything you need. It’s right there on Broadway. It has a restaurant it’s got the breakfast join it’s got it all and the room service is amazing. So last Christmas we did Christmas Day Night at the a Delphi we booked the Polaris suite which is really special because it has a hot tub on the balcony. And the kids loved it. It was so much when we ordered room service and it was just like the most special thing and again, it’s got a Jacuzzi. I mean who doesn’t want to use a Jacuzzi at the end Delphi if you don’t have the opportunity to stay at the Delphi you can still go and hang out in their in their lobby or eat at their restaurants. The best sushi in town by far I believe is at the a Delphi you should get the rainbow roll you can thank me later it’s delicious it’s absolutely the bomb. If you are local and you need a night off or a night away don’t go too far go right there to be a Delphi book yourself a ROM have dinner there have breakfast in the morning and you’ll feel like a totally different person when you wake up. I know I just talked about how I was like so overwhelmed with all the emails for Black Friday and Cyber Monday and Thanksgiving and giving Tuesday and I just like set it all up. But I got an email from Saratoga living well before that and it was their gift guide for the holiday season 2023 And it’s also just like it. It’s such a good compilation of all the things that you can get. Also, I just have to plug like Victorian street walk is this week it’s this Thursday night, it’s a great opportunity to go and look at all the shops that are listed in this gift guide. And all my favorites. Impressions Lex and Cleo for the kids do willikers for the kids spoken has a lovely assortment of things for her and union hall supply on Broadway, Carolina and Maine. We have so many amazing downtown shops that you can literally get it all right downtown. And I’m such a big fan of shopping downtown supporting our local economy. Literally, the shop owners, they live here, they operate their businesses here. They invest in their economy and they do a happy dance. Have you ever heard that where it’s like, when you support a local business owner, they do a little happy dance every time every time you buy from them. And it’s true. I know these people they dance regularly when people shop at their store. So head on down this Thursday night for the Victorian chic walk. It’s so much fun, get hot cocoa, I’m sure somebody will have cotton candy, and see all the things buy all the things or buy them next week because it’s really crowded on Victorian street walk night Saratoga living, they asked six Saratoga store owners to help compile this list. So it’s really universal, includes all the things go check it out. I want to get right into it because I feel like I knew about you. But I didn’t really have any context until Europe tagged me in doing. I can’t even remember what it was. It was like a Women’s History Month like sprint on social media about sharing. Like every day you went live turn into like, basically show what your life is like which I attempted to do the same thing. But I could not keep up the way you had Brookton I’m like, I don’t have an inmate to keep sharing all this stuff.

Amanda Goetz 7:01
I actually it’s so funny. I just went back to Tiktok to look at it. And I think I stopped at like day 70 which is so funny, because that is literally what like, being a working single mom is like you you cannot overcome it yourself.

Catherine Hover 7:19
It was so helpful for me to kind of see I think that’s a big disconnect when you see people on social media and you think that they got it all together. And you know, it’s that’s usually the case. And, you know, anytime I meet people in real life, I’m always like, yeah, I just, I just share exactly what’s happening, what’s going on. And it is inconsistent, because I can’t you know, I can’t keep up. But I think it’s a disservice when we see people who are displaying or portraying themselves like this beautiful, perfect picture. And it’s a disservice to other women who think they’re struggling and when really they’re not there, they’re doing the best that they can and we’re all doing the best we can. Yeah,

Amanda Goetz 7:59
I’m a big believer in if someone makes you feel bad about your parenting or how you’re showing up as a parent, you mute as fast as possible. Because nothing on social media is really real. Like I love that they’re We’re now entering a new phase of social media, which is like people calling out the like, you know, a day in my life like that is not actually a day in your life. Like you got up you got makeup on, you got back in your bed, you put the tripod in the corner, like you aren’t actually waking up, like it’s all performative. But look, we’re the Creator economy is what it is for various reasons. And I just am happy that there’s like creators like you who are showing up and just being authentic. And that’s what I pride myself in as well. Like I share the ups and the downs of being a founder or a single mom and, and it’s I think that that’s what’s built the trust that I now have with my audience. Yeah.

Catherine Hover 8:59
And so take us back because I kind of I don’t think I have your timeline like really imprinted on my head yet, because I feel like when I first was introduced to you, you it was because of House of Lies. So that was a company you founded, right?

Amanda Goetz 9:14
Yep. Yep. So I think give the like 32nd LinkedIn spill, okay, so grew up in the Midwest. I’m a first generation college grad. So my dad’s like the town plumber, and I grew up very small town, 800 people, and then went to college, went into corporate America. I worked at Ernst and Young for several years as a marketer. Then did a one ad I went to New York City, I wanted to work in either magazines or weddings, and I ended up getting a job for a celebrity wedding planner. So I managed his brand. He had licensing deals. I was on his reality TV show for a few seasons. It was a wild ride, but it allowed me like my parents have never been on an airplane traveling around the world with a celebrity wedding planner planning event. So all over the world was like the coolest job that you could have in your 20s. But it also gave me like my mini cmo role because I got to understand licensing agreements, distribution, brand continuity. From there, I launched my first startup, which was in the wedding space, it was a tech company built that did like an accelerator program in New York City, I learned so much about building companies, and being in the VC world and going to VC dinners and meeting people and networking. And that’s what I kind of slowly started to build a personal brand in the startup space. Then from there, that led me to the knot, where I led marketing brand marketing for over five years, we took the company from public to private, we merged with our biggest competitor. That was really my season of learning how to be a leader having operational excellence, how do you manage a team of 50 people that learned so much, but then COVID hit, I had been toying with this idea of helping women with their stress and anxiety and having an alternative to alcohol, because while I was at the knot, I had three small children, they were all under the age of four, and I was going through a divorce. And I realized the effect alcohol was having while I was in this kind of heightened state of stress, and anxiety. So COVID hit, I then took a leap and I launched house of wise out of my like pandemic home, which is hilarious that we have that term, but the place that I was homeschooling the kids and and being there and hunkering down. So did that for the last couple of years sold it last summer. Which brings us to kind of the current where I, you know, I’m doing some fractional cmo work, and then kind of embarking on this world of being a content creator, which I think has so many. I guess, like some people have an allergic reaction, some people are like, What the heck does that even mean? My parents don’t know what it means. But like, you know, kind of figuring out how you you authentically build revenue streams based on things you’re already doing, which is like putting out content. Yeah,

Catherine Hover 12:13
yeah. So take us back to like, when you started, how serveis? Did you? Did you raise funds? Like we did you raise money there? Or do you confess that?

Amanda Goetz 12:24
No, we raised two rounds of it was a VC backed company. And it was, it’s funny, because looking back, the things that filled me up and gave me energy, were building the company, building the brand, building the community of women that were a part of it, building the team, I was really passionate. You know, I’m a single mom, I hired a lot of moms that were just so badass at what they did. But they didn’t have 40 hours a week to work on something. And so we did a lot of fractional employees. And those women, just we’re so good at, using their time getting shit done when they could and we just have a lot of different approaches to work culture. And it was really, those were the things that lit me up. What drained me was fundraising, like dealing with the like, Oh, we’re gonna run out of because we’re in growth mode. So you’re going to run out of runway on this state. So back up five months, you got to start fundraising and it takes your eye off of the community and the things that you’re doing. And I just realized that, you know, I’ve done this now twice. The first one was Bootstrap. The second one was VC backed. And I don’t think that if I ever worked to build again, I would bootstrap 100%. Because I think that there’s other ways to get capital, and figuring out the what works for you. And what you’re chasing is an important thing for a founder. What

Catherine Hover 13:53
about what’s your take on VC? Like, you know, that’s not for everybody, either, right? You have to really be in it to win it. When it comes to fundraising with VCs.

Amanda Goetz 14:02
Yeah, it’s it’s draining, and it’s hard. And as a woman, it can be really frustrating. And I think that, look, I was building in the cannabis space, the sexual health and wellness space, because we had a libido enhancing gummy. There was just a lot of headwinds that you wake up every day, and it is kind of defeating. And there’s a glimmer of hope that I’m seeing right now in the VC landscape. And is that just because you raise a seed, doesn’t mean you should raise an A, and people are realizing that an exit at a seed stage is still a win, as opposed to going out and raising an A that you’re going to raise at a valuation that you cannot keep up with. And it especially if you’re a CPG company, and you’re dealing with the current landscape of distribution and Amazon, and there’s a lot of factors there but I think that we’re going into a new era post kind of war and what happened in 2021. With everything kind of stopping, we’re seeing this shift of like, you know, an early exit is still a win. And we’re seeing people support founders exiting when they can exit. Yeah, you

Catherine Hover 15:17
know, what I what I’m seeing, which I think is really cool is a lot of, you know, consolidation and roll ups and aqua hires and sort of like combining of forces to get to that goal instead of competing against each other. And, and that is really fun and exciting to see for me, because it’s a different level. It’s not this like unicorn thing that is unattainable. It’s like this is actually something that we can do. Like everyone can do a lot of is collaborating, partnering, and sharing the resources of like your leadership team. Yeah.

Amanda Goetz 15:50
Can you imagine if some of these powerhouse female founders, like started to go together and built these, like, big companies? Like, that’s what gets me excited? Yeah. And even just like, I see it happening in the content creator space, like creator economy, it seems like everybody had a personal brand. And this idea of a solopreneur. And now, Greg Eisenberg, who’s a great follow on Twitter, but he’s starting to coined the term the multi printer, and how do you actually build a portfolio of businesses that aren’t necessarily just based on you and one brand and one person. And that’s kind of the approach I’m taking, as I move into it, where it’s, you know, I have three businesses I’m working on, one is solo two are with two different partners. One, it’s more fun, because I get to, you know, do stand ups every day with somebody else that’s also a creator, and then to de risks it because you just double or triple your audience size overnight by partnering with someone.

Catherine Hover 16:52
Yeah, exactly. I mean, I actually just had to come, I’ve had a couple of conversations. So palette as a female focus, co working space, during COVID, we went digital, so we have that digital component. And I’ve been talking to a lot of other female founders that are in the same space, and it’s like, Listen, I’ve got no ego, no one can take away what I’ve created with palette, right? But like, can we just get out of each other’s way and support each other and combine forces and be able to get these really high valuations? And, you know, like, what is my best use of time, it’s certainly not being CFO, CMO, X, you know, entrepreneur, like the leader of the visionary, you know, it’s just not, it doesn’t even make sense for all of us to keep doing wearing all these different hats. And so it’s been an interesting sort of conversation that I’ve had with a couple of different entities. And you can, you can see right away, like, if it’s not going to be a fit, or if it’s going to, you know, you’re going to be able to collaborate with those people. But I think the biggest thing that’s holding a lot of these founders back is the ego. And it’s like, well, well, what’s gonna happen, I’m not going to be the star of the show. And it’s like, well, well, you could be still the star of the show, but you’d be sharing it with other other stars. That’s some

Amanda Goetz 18:00
internal work and some coaching for people that what I always go back to like, what is actually driving me and my therapist uses this like, analogy, who’s driving the bus right now? Meaning, like, is it a past version of you that didn’t get that? And that’s like, who’s driving the bus right now? Or is current adult? You know, for me, like 37 year old Amanda with logic and reasoning, is she driving the bus right now? Or is someone who you know, felt lonely or bad, you know, fear of abandonment, whatever in the backseat? Did she just kick me out and take over? It’s so important for people to understand that usually that stuff is coming from an inner, subconscious need. And then the second thing is, is like, this is not a zero sum game. Like there is enough for all of us to go around. But I think for women, specifically, I mean, we we think about like, oh, okay, there’s only half a percentage of fortune 500 C suite executives that are women, those spots are so limited, that you almost feel like you have to, you know, step on top of other people or step over them, because it is like a numbers game. But once we stop that, and kind of like shed ourselves of that thinking is when we’ll actually see us break into more of those roles. But like men are constantly I’m so fortunate that I grew up with all guys. I have been I was an athlete my whole life. I grew up with seven boy cousins that were all around my age. And so I have a lot of guy friends, and I watch how they interact. They’re constantly sit down and it’s about who do you know, who can you connect me to? What are they doing? Oh, they just sold this thing. Oh, they’re working with this client. And eight is just like all cards on the Table, let me help you. Whereas when we get together, sometimes it’s like, well, I don’t want to be too, you know, braggy about this thing, or, you know, this person is like my secret weapon. So I don’t want to tell anybody about it because that’s my like, my one thing I can get ahead and it’s just a reframe, because that’s how we all are going to be successful is if we just like, lay our cards on the table and say, you need this. I got it. Let’s go. Yeah,

Catherine Hover 20:26
I mean, so before I started palette, I started these and made these these awesome just lunch parties. And, and prior to that, I also in a paint and sip studio, and across the board, there are a couple of things that are happening in each of those environments. Like with Peyton sit, for example, you know, you’re leveling the playing field, it’s like everyone starts shows up at a white canvas, and you’re all starting on the same, you know, same foot. And, and with the lunch ladies, like one of the number one rules is you got to dress up according to theme. So what happens in that such scenario is everyone shows up dressed like, you know, imbeciles, but everybody’s dressed up. And it’s like, the first one I ever did, I was shocked at like, some of the most, you know, well known leaders in our community are dressed up and like with wigs, and just looking like, you know, crazy people. And over time, what I started to see was these, these women were starting to collaborate, I would see him out in the middle of town, like having lunch together and stuff. And I’m like, This is how it’s done, you have to level the playing field, and you have to make sure that everyone feels comfortable being vulnerable, comfortable, like kind of letting their cards out. And women do network differently than men. And, you know, you got to acknowledge that going into it. And I, I think like so that’s another thing you and I have in common. I grew up with all boys, I have an older brother, but we all grew up, we grew up on the same street as all my guy cousins, and they’re, you know, I just you, you pick up on, not even, they’re just who they are, you know, they’re not like there’s no insecurity, they just show up, they take up space, and it’s just, you know, they yell at each other, and they debate and it’s not personal. And it’s just I’ve learned a lot, a lot, a lot of my characters because of those that those experiences growing up. And it’s

Amanda Goetz 22:10
one it’s a superpower, I think for you and I have always thought it was a superpower for me as well. And one thing that like maybe is a hot take, but I think that there are lots of people that I have come across where they only sit in women only groups, because that’s where they’re comfortable. And that’s, you know, that’s how they network. That’s how, and I think we have to start to reframe what the purpose of each thing is, and it’s like, yes, you should be an all women’s group because like, that’s where you can talk about the the frustrations, the the things that guys don’t get the the even just the life planning and making big decisions, like some of those decisions are really intimate and personal. And you want to be surrounded by people who understand that and get that right. But if you don’t ever step into this other world of surround yourself with people, like by being around men and male founders, they’re usually a couple steps ahead of me. And I get to learn from them. And they’ve sold companies and I’m like, great, tell me what I’m thinking like, what broker did you use? And so it’s important, I think that we we understand the necessity for women only groups, but also the need for women to also get comfortable being around men and pushing into and taking up space, because segregation is not the answer for us to succeed.

Catherine Hover 23:47
Yeah, I mean, and I we always say like, it’s a female focus space, but it’s it’s also open to emotionally evolved men who are not threatened by strong women. Yeah. And we benefit immensely by that. And as do that, you know, I was actually meeting with a guy yesterday. And I was like, listen, dude, if you want to do business with women, you got to be in women’s spaces, you got to be like, where they’re where they feel comfortable and confident. And I guarantee you’ll, you’ll learn that deal a lot faster. Yeah, I was also a member of EO and, you know, it’s like different forums, and my forum is all men. I’m the only woman and you know, a couple of other women that I’ve run into, like, you’re the only girl you can have is that I’m like, it’s fucking awesome. Because they kick my ass. They don’t like sugarcoat a damn thing. And I’m learning so much. And it’s just it’s really important. And another another one of my guests on the podcast, Carrie Kolbert, she is a female focused VC firm. And she’s like, Do you know how men are all right? Yes, curate capital. So she, um, she kind of pointed alluded to this to where it’s like, it’s not gonna just take women it’s gonna take all of us and a more diverse group that you have around you and The stronger we’re all be. And so yeah, no, I mean, we could talk about this forever, I kind of want to switch gears, and I want you to talk more about the momming. Because we’re both we’re both mothers to three kids, mine are nine, five and four years are little too, right younger,

Amanda Goetz 25:17
I mean, almost same ages. It’s 10, eight, six, and

Catherine Hover 25:21
you’ve also moved away from home. So that’s another thing we sort of like have in common. I’m originally from New Orleans, I’m 1500 miles away from all my people. And so I’ve really had to create community and intentionally work to bring people around me to help me raise these babies. Because it does, it takes a village, it takes a vineyard. And it’s, it’s just, it’s a lot of work.

Amanda Goetz 25:44
It is, yeah, that is definitely something I was building my community in New York City for 11 years. And then COVID happens. And I got divorced. We separated two years before COVID. And so we’re still you know, going through this new season of life of navigating co parenting, then COVID happen, we moved six times in the span of six months of just like trying to figure out where we were gonna go, because we knew New York City wasn’t really the option. But we were also still trying to navigate like what this new chapter of co parenting looks like. And it was not easy. And so I’m finally, just in the last year, it was last November that I moved to the town that I’m in now in the house that I’m in now. So it’s really been a new season of seeking stability and seeking community. So now I’m finally in this like, season of life where I feel like I can grow some roots and build community, but it’s like, being an adult, and a founder and a builder and a mom. Building community is something that like, I feel like we don’t talk about as much of how hard that is to find friends, to to get people to like be in your life. Like for me, one of the things that I found that has been very interesting is the types of people that want to just be with you, when you don’t have your kids versus are open to being with you when you do have your kids. And that’s been an interesting, you know, touches just like feeling out what my different friend groups are, and who’s in it to see all of me versus just a part of me, that’s kid free. And I’m realizing now the importance of really focusing my energy on the people that want to be around my kids and see me both with the kids and without the kids because that’s the reality of my life. And that’s kind of what I want to build around. Yeah,

Catherine Hover 27:48
I mean, I think growing up, I grew up in a really close knit family. I mean, they we all grew up on the same street, they you know, everyone still gets together. Like all my cousins, they friend, their friends with each other, they, they that’s who their people are. And I don’t think I realized, growing up how much work went into creating that family unit in that community. I mean, my, my mom, my aunt’s my grandmother, I mean, it’s like they did it so effortlessly, it seems and so now I’m in that world where it’s like, I have to create this for myself, and I’m a connector, I like to bring people together. So I’m like, you know, the group texts are vast. And it’s like, let’s see, I’m always just wanting to get people to, you know, what I have found is is a disconnect between your personal friends, right? The people who you know, know you as, like, like, I’m Katie back home, right? So it’s like, meeting going back home and they don’t get I don’t think the ambition behind the business piece of it. So I get a lot of and you’re from Midwest, maybe you get this I don’t know. But I get a lot of like, yeah, how are you doing? All like, Well, why don’t you just why don’t you just choose one lane? Why don’t you just do the mom thing and be the wife thing and just let this other thing go because it’s just too much. And I’m I’m like very stern and maybe stubborn, but like I don’t believe I have to choose a lane. I think I can do both of these things simultaneously. I can advance both directions as well. But you got to you got to surround yourself with people. Again, a diverse group of people who are going to see the benefits of the business and in line with being a mom and being a wife and, and being a happy person.

Amanda Goetz 29:27
Yeah, yeah. I’m glad that you push back on that notion. Look, everybody is here to build a life that works for them. And I like I get very similar questions like how do you do it all like why do you do it all like that looks really stressful and it’s like, it fires me up this like building something from scratch or seeing the fruits of your labor or hiring people and being you know, giving somebody like their livelihood gives me So such a sense of purpose, and sodas being a mom, and they, they, they’re not in competition, I can hold all of them. And the way, the tool that I use is I Picture My Life as like a stovetop, and every month, sometimes every week, some things are on the front burners. And some people, some things go to the back burners. And those things shift, either by the day or by the week, or by the month. But there are seasons where my career takes the front burner, and I am pushing, and I’m in a season of pushing. And then I rotate. And there are seasons where in that maybe it’s a week where I am working half days, and I’m really focused on myself and I’m doing more long walks, and I’m with my kids, and I’m waiting, I slow down. But everything’s on the stove, and I’m just shifting burners. And that to me helps me remember that. It’s all important. It’s all cooking. But what comes to the front and gets most of my attention has to be intentional. I have to understand how long it’s going to be there. And so it doesn’t overcook and it doesn’t end the back burners don’t get too cold. And anyway, it’s just like a mind mind trick I use it has been helpful.

Catherine Hover 31:21
Yeah, no, that’s awesome. I mean, and your newsletter is incredible. I love how the structure of it, it’s called Life’s a game. And it couldn’t be more true. Like it is just a game and it’s like I I also saw I had this like crazy health scare about two months ago. And it’s like it really all your all your newsletters, like just resonated with me, because I think you really do a good job of incorporating, like, the fact that it’s just like we know, Tomorrow is not promised, you gotta like, make the best of what you can every day that you have. And it’s been great. It seems like and you’re consistent with it. Because you know, you see a lot of times people start something up, and then it drops off. And it’s like, suck. I’m relaunching, and I don’t see that happening for you. I mean, maybe I’m putting so much pressure on you now. But it’s like ended anytime soon, right? I mean, it seems like it’s, it’s going well, yeah,

Amanda Goetz 32:12
well, first of all, I’m sorry that you have that health scare that that can, it can be so scary to have those moments I had one two years ago, that kind of rocked everything. And it really helped me to put things back like back in perspective and shift kind of things around again. So hopefully, you’re doing okay, and the idea of writing and showing up for people and being consistent with it. As I’m talking to more people, and I’m not doing this office hours with people who are trying to go from the kind of that zero to one of being a creator. The biggest friction point that I keep seeing with everyone is one, they bite off so much more than they can chew. And two, they’re trying to produce at a rate that is not sustainable. So I, I am just focused on one thing right now, which is I want to put out quality content every Thursday. And then I want to monetize that content with sponsors. And for me, I can just as long as I know, I have this one goal, I can continue it. And now my whole life revolves around like this set schedule of when I write it when I edit it when I post it. And now it’s just part is a habit. Like I wake up Saturday mornings at 5am. And I know I’m gonna drop the newsletter. And that’s just happening. So it’s funny how when you commit to something, and then you put it into your calendar, you no longer it’s not even negotiable. Like you just start doing it. Yeah,

Catherine Hover 33:45
no, I saw I don’t know how I functions without my calendar, my digital calendar. And then when I added my husband to it, it was like life changing because now he knows what the hell I’m doing all day every day prior to that he was like, what do you do all day? And I’m like, I’m hustling. I’m like grinding I’m busy. You know so been a huge I like I even I scheduled everything I schedule like massages, pick up kids, like have this call, go eat lunch, like it’s all in there soon. And so Okay, we have just a few more minutes. And I want to be mindful about what you might want to share, right? Like I get the you know, you’re doing this newsletter. My

Amanda Goetz 34:22
tip for anyone who’s looking to grow a personal brand or start getting consistent online, is it’s equal parts internal work as it is the external doing, and you have to actually believe that you deserve what’s on the other side of taking up that space online. And that is more attention. It’s more money. It’s more opportunities. It increases your luck surface area. But you have to actually do the work to believe that you deserve all of that, which I think is something that stops people from doing the thing that is relatively simple, but it doesn’t make it easy, which is just showing up every day and doing the thing that you said you’re going to do. So yeah, that’s that would be the tip that I would leave everyone, right.

Catherine Hover 35:17
And I love this. So there is a there’s like a little thing or whatever like Canvas that my mom gave me. I mean, when I was actually it was when I became freshman class president. In high school, I was like this little girl that went from the small school to this big high school, and I came home and I was like, I’m gonna go run for, you know, class president. And she’s like, What are you really are you do you think it’s a good idea. And I think my parents were scared shitless that I would come home and be. But I ended up winning. And she gave me this little like Canvas, you know, with a quote on it. And it was, it’s the one we all know, she believes she could. So she did. And I still have it to this day. And I really, I tell everyone that it starts with you. It starts with if you believe you have like, you’ve deserved the spotlight, the money, the attention, that the peace. Like that’s another part, I think that a lot of moms struggle with, like you actually deserve to have peace you deserve on a Sunday morning, if you don’t want to do anything, when it comes to work, like house, life, anything, you can just do nothing. And that’s totally fine. You deserve that piece. So I think it’s just, it’s an all encompassing, sort of affirmation that I continue to tell myself and my my girls, you know, I have three daughters. And yeah, you know, if I can build confidence in them, and like just this inner interface or inner belief that they deserve the dream, then they can go out and get it.

Amanda Goetz 36:41
It’s so funny. When I was awesome. We are two peas in a pod. I was also, you know, class president and all those things. But the coolest thing was last night, my daughter FaceTiming. She’s with her dad this week, she FaceTime me, she’s in third grade. And she just held up. She’s running for class president. And she had the application and it took her a second to like, get there. She was like, do I want to do this? And it just like, as a mom, to see your daughter, like, step into that is such a cool feeling. I’m like, go get it like you. You deserve it, you can do it. So that’s super awesome. But I love that you just said that. Because it’s so timely for me. Yeah,

Catherine Hover 37:24
yeah. And it’s just you know, I think it’s hard to be a mom. But it’s also the most rewarding thing like to see these little people who are a piece of me out in the world like doing doing their thing. And it’s just, I think I’m doing our job we’re all doing all right. I think he’s

Amanda Goetz 37:40
doing great. You’re doing great. Like literally, it doesn’t matter what anyone else says like you’re you’re the best parent that you can be for your kids if you just keep showing up and trying.

Catherine Hover 37:52
Yeah, well, I appreciate you showing up. I see you girl like it like you’re there. You’re doing it. And it’s so refreshing to see somebody like again, it’s it. It’s so valuable to me to see somebody continuing to show up and showing up as your authentic self. Like, just you are who you are. And that’s like, that’s rare. So thank you for that.

Amanda Goetz 38:11
No, well, thank you. I think that there’s a reason Brooks thought we should talk and I’m, I’m thankful that you keep pushing green space for women. So thank you for having me on.

Catherine Hover 38:24
This week’s facepalm moment all revolves around traveling with children because I just got back from a 10 day trip, not a vacation very much. So a trip a very triggering trip in New York City to do all the Christmas things. So it was an adventure. So we did the today show on the very like the day that we laughed. It was so much fun. Photocopy is beautiful. And I actually grew up listening and watching Vodacom because she was the morning anchor in New Orleans when I was growing up anyone. So we had a moment she looked in my eyes and I looked in her eyes. She’s beautiful. She’s beautiful. Okay, so traveling with three little girls back from New Orleans. Also with Mark it’s like on the big gap at the very beginning of this excursion is it’s just stressful. We had to wake up at the crack of dawn to get on the plane to get to the rental car. Like it’s just it’s so much so before we traveled to New Orleans, we went to New York City just said that we went shopping, we went to the OG store in Soho, I bought a pair of dogs, and I’m I’m gonna go off on a tangent of like our I am literally now wearing crocs, and I’m wearing OGS and these are things that I never thought I would never be this. I wouldn’t I never thought it would be this person wearing Uggs and crocs out in public but here I am. So I get to New Orleans and I go to put on these shoes. And one is a little loose. It’s the it’s the it’s like the slider Ugh, that has the strap around the ankle and my right shoe strap was like a little bit and I don’t know I’m like having this moment like Oh, must have just gotten a hug. That’s a little stretched out. And my mother, you know, she’s just wealth of wisdom here is like, maybe got two different pair shoes. I’m like no way. Because you, you know, I traveled from New York City on a plane to New Orleans. So I didn’t pack the box didn’t pack the receipt. I had to like stuffed them in my bag right in my in my luggage. And she was right, there’s a size eight and there’s a size nine and I’m like, oh my god, how am I gonna do this? How am I going to deal with this? So of course, I’m like, I’ve worked years in retail. Okay, so I know that there is a solution here and in retail. Like last time I checked customers always right. So I figured I go into the store. When I fly back through New York. I’ll drive to the drugstore. I’ll go in I’ll explain to them what a conundrum I’m in and they’ll come to our aid my aid. And so the first woman I spoke to was like, Oh, hell no, we we can’t do that. You were here last Monday. You know, where’s your receipt? Where’s proof of purchase your your shoes, not even a bag because I didn’t have a shopping bag with me. So I just carried in my mismatched shoes. Anyway, there was a woman there team, her name was hat. And she finally came to my rescue. And she was like, yeah, we’re just going to damage our old pair. We’ll give you a brand new pair. No big deal. But meanwhile, I have three little girls with me. My car is double parked on the street. The hazard lights on. I mean, if anyone’s seen my car, it is a creepy white van. It looks like a delivery van. So I figured, you know we’re loading unloading loading children shoes. No ticket, right? So my girl hat she came through for me. I was so excited. I was like, praising her. I’m like, you know what’s up? You know, when you find somebody at the retail store that like just gets it and they’re gonna like, help you out. That’s like, the best thing ever. Especially. You know, when you’re under a lot of stress. I cannot wait to wear them and show you guys because they’re really cute. So after my epic win at the UG store, I felt I needed a treat. So I decided I’m like screwed. I’m little I’m gonna go for it. I’m gonna go for another shot at my luck to get a good parking spot. Bring the girls in. They had to use the bathroom anyway. Go eat at raising canes and then take it to the house right like head on home three hour drive. Long story short, I did not get as lucky as I did. I’m sure because I did. I didn’t double park but I parked in a spot that I wasn’t supposed to park and when I came out, I enjoyed the canes. It was a great experience. I got a ticket. I got a ticket. Yep, I did. It was worth it, though. I mean, that’s it. Like what was I thinking? I’m just like, I bring this on myself. I don’t know. I don’t know most people that would put themselves through 10 days of travel. New York City trips back to back with a new orleans trip home, only to end it all with conflict at the drugstore. But uh, you’re in my garden last night. Woke up this morning ready to go. Thank you for listening to this podcast. And if you want to connect with me slide into my DMs on Instagram. My handle is Catherine hoever

Transcribed by https://otter.ai